The Vasaloppet is something most people in the Nordics have a relationship with, whether you are one of the 1.6 million who have participated themselves, or watched from a comfortable sofa corner. Through 90 km, the athletes suffer through the forest from Sälen to Mora. And we deliver solutions for the start, middle and end of the race.
To create a meeting place
The main focus in the Vasaloppet is naturally the ski run itself, but to make it a success, it must also be taken care of. Ninni Bäckström, who is customer and sponsor ship responsible for the Vasaloppet, tells how O.B.Wiik helps to set the framework around the race.
– O.B.Wiik helps us create meeting places, by setting up a number of different tent solutions. They are involved in developing our events, and we can trust that they will create the right solution for us.
Many changes, stable partnership
Having a long-term partner is valuable to both parties. The more you know each other, the more you know what the other party needs. For Vasaloppet’s part, this has been particularly the case in recent years with pandemics and unpredictability.
– This year, for example, we can not be in the place we usually have due to a large infrastructure project in Mora. Therefore, we have to enter a smaller area than usual. Then O.B.Wiik helps us find solutions wherever we have to be, even in tight places, Ninni concludes.
We congratulate the 100-year-old on the anniversary and look forward to the road ahead!